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Jony Ive on the fragility of new ideas

One of the defining things about the nature of ideas is just how fragile they are. When you’re not sure whether something is going to work, the idea is vulnerable. Part of protecting the idea is to be careful about who you show it to; premature criticism can shut something down that perhaps deserves more of a chance.
-- Quiet By Design: Naomi Campbell Interviews Jony Ive