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Paper bottles are coming

Diageo and Pilot Lite have launched a sustainable packaging company called Pulpex Ltd to develop the paper bottle and collaborate on research and development...Pulpex will also create branded paper-bottles in non-competing categories for companies including Lipton team (sic) maker Unilever Plc and soda maker PepsiCo, which are also expected to launch next year.
-- Siddharth Cavale, Reuters