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BMW logo change fails to impress

While I don’t think it necessarily looks bad, legibility does suffer, and it all feels a bit busier than it needs to be. Even if BMW is walking back its use on actual, physical badges, I’m still not convinced it’s the solution the company needs. Having one logo for "brand communication" and another for badges feels like somebody just didn't get the basic logo right.
-- Jason Torchinsky, Jalopnik