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The overstated influence of cable news

In the 4 p.m. hour, Eastern time, that day, for example, the combined audience for Fox New’s Neil Cavuto, CNN’s Jake Tapper and MSNBC’s Nicolle Wallace was 4.41 million. In the 9 p.m. hour, Sean Hannity on Fox, Chris Cuomo on CNN and MSNBC’s Rachel Maddow pulled in a combined 7.8 million. Which means that out of a U.S. population of around 328 million, only 1.3% to 2.4% of Americans were tuned in, respectively. While 98% to 99% had better things to do.
-- Paul Brandus, MarketWatch