Comcast said it will give a free Xfinity Flex streaming box to internet-only subscribers
-- Annie Palmer, CNBC
The players (Netflix, Apple, Disney, Roku, Hulu, Sling, etc.) are all racing to win the war for customers, either through investing in content ('Seinfeld' for $500 million? 'The Big Bang Theory' for $1 billion? The streaming arms race has a big problem) or by subsidizing subscriptions.