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How American Brewers Employed Fine Art to Sell Beer

Beer Belongs ad campaign

It was 1945 and the United States Brewers Foundation, an advocacy group for the beer industry, sought out the artist, Doris Lee, to paint something for an advertising campaign they called “Beer Belongs.” The ads, which ran in popular women’s magazines like McCall’s and Collier’s featured works of art that equated beer drinking with scenes of wholesome American life. The artworks positioned beer as a natural beverage to serve and to drink in the home.
-- Melissa Hendrickson,