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Widmer Hefeweizen

Forbes beer writer (#dreamjob) Tara Nurin writes about setting aside the month of February to support the original beers that breweries actually make money on, so that they can keep creating the small-batch beers that we all crave, so much.

The nation’s most pioneering and influential old craft breweries, all of which built their businesses on a flagship or two, are struggling mightily – and not so successfully -- to compete in a world where a decent number of upstarts don’t even craft a core beer.

I'm down with #FlagshipFebruary, particularly in light of the original Portland breweries that have closed their doors, this past year. I'm actually not a big Hefeweizen fan, but I have to support one of Oregon's earliest craft beers - Widmer Hefe. It's truly a staple, here in Oregon, and you can pick up a six pack of Hefe at most any convenience store. It's easy to drink - a good summer beer, actually, and a good solid Hefeweizen that will make you throw stones at Blue Moon.

So what's your #FlagshipFebruary beer?

-- Scrib

Huge news? Chipotle's menu

Just when I'm starting to feel sorry for the beaten-down media companies, they step up with a reminder that quality content really isn't a primary metric in their business models. To think that somebody in a position of authority saw Chipotle's menu trending on Twitter (or worse, accepted a check from Chipotle) and directed staff to cover the fast food restaurant's press release, speaks directly to the death-spiral-of-sameness that these media companies find themselves in, today.

-- Scrib

Tillamook Medium Cheddar

I couldn't find this anywhere else, so kudos to MarketWatch for bringing this major under-the-radar issue to our attention:

About 1.4 billion pounds of American, cheddar and other kinds of cheese is socked away at cold-storage warehouses across the country, the biggest stockpile since federal record-keeping began a century ago.

I totally get people throwing shade on American and processed cheese, but cheddar (good cheddar, like Oregon's own Tillamook brand) is to tacos and cheeseburgers, what Cascade and Simcoe hops are to American IPA's. You can't tell me that Americans are eating fewer tacos and cheeseburgers. Gourmet hamburger joints are approaching Starbucks density!

Since Christmas is right around the corner, I think it's every American's duty to serve a cheese log, over the holidays. I know I will be.

-- Scrib

The news this week is all about the self-disclosed Facebook breach that exposed all photos uploaded to Facebook, even if they weren't shared on a users timeline.

Currently, we believe this may have affected up to 6.8 million users

6.8 million? Those are amateur numbers! Depending on who you talk to, Cambridge Analytica obtained personal data on 50 to 80 million Facebook users. There's nothing wrong with using Facebook. It's a great communication tool, but nothing on the platform is private.

-- Scrib

Uh oh, somebody forgot to cut-up Stockton's credit cards.

A team of independent researchers will pick 100 people to receive the money. The purpose is to study how an extra $500 a month impacts people’s health and stress level. Researchers are also looking to see if people feel financially secure.
-- CBS Sacramento

The plan kicks-in early next year, just four years after the city exited bankruptcy in 2015. California Über Alles!

-- Scrib

Rookie in its demise has joined The Awl, Grantland, and The Toast. They all shared a business model that was based on hand-cut advertising deals...a model that lost out to the new wave of programmatic advertising. In that sense, the end of Rookie represents another nail in the coffin of small, independent internet publishing.
-- Josephine Livingstone

Color me skeptical. The thing is, programmatic advertising (i.e. clickbait) sites Vice/Vox/Buzzfeed/etc. are all on life support, just like the small independents that Josephine mentions in her piece. I don't know a lot about Mark Cuban, other than what I've seen a few times on Shark Tank, but I can picture him in my head questioning all of these businesses about their ability to scale. I really think that's the problem we are witnessing, here.

Whether you're selling ads directly to other businesses, or you're letting Google handle the sales function for you, it takes a huge amount of effort to establish a track record - and then build on it. The model doesn't matter; it takes a continuous stream of creative content to hold the reader's interest. And interest equals time-on-site, return visits and new readers - all nice metrics if you're trying to sell ads to businesses (even through Google).

We're often compelled to accept the simplest explanation for events, like a company going out of business. In fact, despite all of the technological advances in content delivery, the business still trumps everything else. Sales. Expenses. Cash flow. There's no app for that, you are the app.

-- Scrib

 

Dr Evil

The New York Times penned a (exhaustingly) long piece on Wednesday that was part anti-Facebook, part anti-Trump, and 100-percent hyperbole.

Mr. Trump’s call to arms — widely condemned by Democrats and some prominent Republicans — was shared more than 15,000 times on Facebook, an illustration of the site’s power to spread racist sentiment.

Only Dr. Evil would claim 15,000 shares on Facebook a really big deal.

...continue reading "It was shared 15,000 times on Facebook"