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South Dakota anti-meth marketing campaign

The interwebs are all in a tizzy over South Dakota's new anti-meth  marketing campaign, as if the goal of a marketing campaign was...not to get noticed and shared among friends? "Meth. We're on it." is brilliant, and it is a good example of why marketing is best left to the professionals. 99% of people would have rejected this campaign...the one all of America is talking about.

-- Scrib

The battlefield is Shiner, the home of Shiner Bock, where signs at a recent music festival blared, rather indiscreetly, "There’s a new Bock in town." Billboards around the tiny town (pop. 2,171) also showed up to promote Crawford Bock, a beer launched by Karbach Brewing, a once-independent Houston brewer now owned by Anheuser-Busch InBev, or ABInBev.
-- Erin Douglas, Houson Chronicle