It was supposed to be a match made in heaven; Heineken, Anheuser-Bush InBev (pick a name already!), Constellation and Molson Coors were getting together on a national ad campaign for beer, similar to what the dairy industry did with the “Got Milk?” campaign. But then the Super Bowl happened.
Anheuser-Bush InBev went all-out during the Super Bowl, pitching their Michelob Ultra and Bud Light brands to a health conscious customer. Unfortunately for the “Got Beer?” alliance, the Bud Light commercial trolled Miller Lite and Coors Light, two brands from alliance member Molson Coors. Needless to say, that didn’t go over so well, with Molson Coors!
The whole thing is high comedy, not the least of which is that there’s nothing wrong with corn syrup! Anybody that makes candy has a bottle of Karo in the pantry, alongside the Mrs. Butterworth’s. What’s it doing in beer? It’s not – the corn syrup is being used to shortcut the brewing process and get to fermentation, quicker. The yeast feeds on sugar, so if you don’t have time to wait on the mash to break down the starches into sugars, then you have to add your own. We’ve got a schedule to meet!
Of course you don’t get something for nothing, so the end result of a shortened brewing process is crappy beer. Fortunately for the beer consumer, there are a myriad of better options available in the marketplace.