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Snap throws cold water on Q3 digital advertising business

"While we are cautiously optimistic that these trends could sustain over time, we are also conscious that operating conditions may remain volatile, and that economic conditions could further deteriorate," Snap Chief Financial Officer Derek Andersen said in his prepared remarks. "For example, advertising demand in Q3 has historically been bolstered by factors that appear unlikely to materialize in the same way they have in prior years, including the back to school season, film release schedules, and the operations of various sports leagues."
-- Max A. Cherney, Barron's

It's been my contention all along that the "boycott Facebook" trend was more about reducing costs ahead of plummeting sales, than the altruistic reasons being fed to investors -- Scrib