If CBS succeeds in wooing Starz, Lionsgate will need to craft a new narrative for investors. Although the sale of Starz might suggest otherwise, the company is said to be prepared to use Starz proceeds to pour more resources into its content production operation amid the growing global demand for high-end series and movies.
-- Cynthia Littleton, Variety
Growing global demand for content, is a theme that I will continue to explore. What I also am including in this catchall basket of content, is video game companies. As the dust settles from the streaming consolidation, video game content is likely the next place companies will look to, in order to add value and differentiate their bundle options.